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Mr. Goodvertising – Challenging advertising-as-usual

The Sync Hub is all about stories. It is a place to share stories about people, ideas and projects that are challenging the ‘business as usual’ paradigm. Thomas Kolster is one of these people and we are really happy to be hosting him in Malta. This will create...

Don’t just do what you love

"Do what you love" has become something of a mantra in today's society. Perhaps a backlash against the "Do your duty, even if it kills you" perspective of the war generation. But, is only doing what you love really the path to fulfilment? Elizabeth Gilbert author...

Do you give a FORK?

The Federation of Rescued Kitchenware (F.O.R.K.)   Maltese social entrepreneur Francesca Micallef and a group of former students living in London are sending new kitchenware packing! THE CONCEPT Second-hand kitchenware is provided to students moving to London. The Federation of Rescued Kitchenware – aka F.O.R.K. – was set up by...

The Role of Purpose

How to Create a Purposeful Brand

Last week, I attended the Purposeful Marketing masterclass with Simon Milton founder of the forward-thinking branding and marketing agency, Pulse Brands. This was my second time attending a masterclass by Milton, and though I was familiar with the masterclass, I knew the key take-aways would be...

Our relaunch

For the past months we (the team behind Sync Hub) have been working towards our vision of having an online platform which could share news and inspiration about the global and local Conscious Business Movement. For us, the change that we see happening around the world...

Book Review: Minding Your Business

This book is one of those that comes along inspiring you deeply, confirming your hopes, and expanding your understanding. When it comes to doing business consciously it is truly a gem. The one quote which summarizes the book, and to which I always return whenever talking...

To Lead is to serve

THROUGHOUT OUR RECENT ERA OF BUSINESS AND ENTERPRISE, A CERTAIN TYPE OF LEADERSHIP HAS BEEN CELEBRATED AND REVERED. The ideal leader of this era has asserted his authority through dominance, and commanded obedience through fear. This leader is the alpha male, and he has been the...

The Business of Ecocide

Melanie Vella interviews British lawyer Polly Higgins to discuss the implications of implementing a law that places a duty on international business to protect the Earth.     “Business and the environment should be able to co-exist together,??? says Polly Higgins, international lawyer, barrister and award-winning author...

9 Things I learnt from starting my own company

NINE THINGS I LEARNT THROUGH STARTING MY OWN COMPANY… 1. Advice can make you or break you When you embark on a new project, everyone and their grandmother will take the opportunity to give you their take on what, how, when and why you should do that you...