Mr. Goodvertising – Challenging advertising-as-usual

The Sync Hub is all about stories. It is a place to share stories about people, ideas and projects that are challenging the ‘business as usual’ paradigm. Thomas Kolster is one of these people and we are really happy to be hosting him in Malta. This will create a platform for an interesting discussion. As a regular speaker at various Sustainable Brands conferences, he certainly has a few stories to share, and has his finger on the pulse of the sustainability movement.

As part of our new SyncedIn Speaker Series, on the 22nd of October Thomas will talk about ‘advertising as a force for good’.

We’ll talk about how the current business context is challenging advertising-as-usual and calls for an upgrade in the way we collaborate, communicate and engage.

So who is Thomas Kolster?

“Thomas Kolster is an adman on a mission. With an accumulation of more than 15 years of agency experience, his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour. He holds that by making advertising better we can make the world better. He is the author of the book “Goodvertising???; the most comprehensive book to date exploring communication for good. As the Director of the Goodvertising Agency, he’s helping companies, non-profits and agencies understand this new reality. This year Thomas founded WhereGoodGrows; the world’s first best-practice collaborative platform that aims to share the best communication initiatives making a real difference for people, planet and business. He’s an experienced keynote speaker, a steady columnist for the Guardian and several other publications and a regular judge at award shows. The Huffington Post recently dubbed him an “Inspirational Leader”.

If you are interested in collaborating or spreading the word about this event, we’d love to hear from you. Contact Yasmin [] or Michela [] or comment below! Watch this space for more news about the event.

Check here for event details:

This a free event however spaces are limited. Click here to book your spot.




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