Author: Melanie Vella

Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement

  This article first appeared in Sustainable Brands.  Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon [at Sustainable Brands 2016, Copenhagen] where four brands - Arla Foods, Unilever, BT and Neste - shared their experience and insights about how they are...

The Business of Ecocide

Melanie Vella interviews British lawyer Polly Higgins to discuss the implications of implementing a law that places a duty on international business to protect the Earth.     “Business and the environment should be able to co-exist together,??? says Polly Higgins, international lawyer, barrister and award-winning author...