branding Tag

Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement

  This article first appeared in Sustainable Brands.¬† Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon [at Sustainable Brands 2016, Copenhagen] where four brands -¬†Arla Foods, Unilever, BT and Neste - shared their experience and insights about how they are...